The Hellenic Film Society (HFS) proudly reveals the official concept poster and new identity for the New York Greek Film Expo 2025, a richly layered, hand-illustrated collaboration between American-born Greek multidisciplinary artists Thoma Kikis and Tiffany Apostolou.
HDN Team
Developed through Kikis’ New York-based studio TEKNIKE,
the poster and identity establish its own visual experience, a cinematic homage to shared Greek
heritage and New York’s cultural vibrancy, marking a milestone in the Expo’s history and
signaling a bold new creative direction for the organization.
Hosted annually by the Hellenic Film Society, the New York Greek Film Expo is a marquee event
celebrating the vibrancy of Greek cinema. The Expo features premieres, Q&As, and curated
selections from top Greek filmmakers, connecting audiences in New York and beyond to the
artistry of Greek storytelling.
At once nostalgic and contemporary, the hand-drawn line art poster has an architectural sketch
style that unfolds as a multi-part visual composition set in and out of a classic film theater,
flanked by the intricate New York skyline. This is no ordinary composition: it’s a screen, within a
screen, within a screen. At its center is a scene from an open-air cinema in Greece, with the
Acropolis and Parthenon dramatically extruding from the frame onto the canvas. The viewer
becomes part of the audience, seated among a crowd that reflects both New York and the
Greek diaspora experience, symbolizing not only the setting, but as active participants in this
global cultural dialogue.
“The idea was to create a portal,” said Thoma Kikis, founder of TEKNIKE and the concept
originator. “I didn’t want this to be just a poster, but an invitation to step inside a story. The
concept was to connect classic landmarks from Greece and New York City as a new emotional
icon, through the shared language of cinema. I wanted the poster art to holistically evoke the
feeling of both a memory and a moment happening now and I think we achieved that.”
To expand and enrich the vision, Kikis invited Tiffany Apostolou to collaborate. “My own work
is rooted in form finding details - illustration, architecture, and storytelling,” he said. “I noticed
something special about Tiffany’s work and her sensibilities were completely in sync with mine
as we shared a common visual language. Our collaboration was seamless and deeply rewarding,
her sensitivity to nuance and atmosphere brought the piece to life with remarkable elegance
and soul.”
“When Thoma reached out to me to collaborate on the poster design for the New York Greek
Film Expo, and to help celebrate years of HFS’ cultural contributions, I was both deeply moved
and excited,” said Apostolou. “Through the design, I wanted to express the fun and natural way
in which HFS's work interweaves Greece and New York. This is why you'll see the beloved Ciné
Paris in Athens with elements of the Acropolis, Plaka and Psyrri in its background that begin to
merge with different neighborhoods of New York that flood the left and right sides of the
poster. I hope everyone enjoys the design as much as I enjoyed the collaboration and making-
of.”
Rendered in a refined palette of orange, black and white, the poster draws inspiration from
classic line art illustration and the iconic aesthetic of The New Yorker covers. The final design is
a composition that feels both timeless and contemporary, romantic yet architecturally
grounded.
As part of this visual refresh, HFS also unveiled a new logo identity for the New York Greek Film
Expo, also designed by Kikis, building upon the recent rebranding of HFS.
“Designing the New York Greek Film Expo logo was about expanding the visual language of the
Hellenic Film Society in a way that speaks directly to the energy of the city and the event,” said
Kikis. “The identity is a graphic ticket, an invitation to participate, to celebrate, to experience
Greek cinema in a bold, modern way.”
“This artwork perfectly captures the mission of HFS,” said HFS president Maria Miles. “It
reflects our dual focus, on preserving cultural memory and fostering innovation. Greek cinema
continues to evolve, and so must the ways we present and celebrate it. This poster and the new
logo are expressions of that evolution: warm, sophisticated, and deeply human. They invite new
audiences to discover the emotional depth of Greek film, while honoring the community that
has supported it for generations.”
HFS founder and president emeritus Jimmy DeMetro shared his enthusiasm about the
initiative: “The launch of this new poster and identity is more than just a visual change, it’s a
celebration of our evolution and a commitment to embracing new horizons. Our goal has
always been to highlight the artistry and diversity of Greek filmmakers, and this visual artistry
strengthens our ability to connect with audiences worldwide.”
The poster and new logo identity will serve as the signature visual for the 2025 New York Greek
Film Expo, taking place October 2-12, 2025.
The Hellenic Film Society invites everyone to explore the new poster and logo identity for the
New York Greek Film Expo and celebrate this exciting new milestone with us. Visit
www.hellenicfilmsociety.org to learn more about our upcoming events and initiatives.
About the Artists
Thoma Kikis is a type designer, illustrator, creative director, film producer, and entrepreneur.
He holds a BSc from NYU and is a board member of HFS and member of the Hellenic Film
Academy. He has also produced award-winning films including Darkon (most recently optioned
by Disney) and Alps (with Oscar®-nominated director Yorgos Lanthimos). Inspired by personal
loss, he’s dedicated to neuroinflammatory and mitochondrial research, co-founding Kannalife
Sciences and Neuropathix, securing over $5M in grants from the NIH and The Michael J. Fox
Foundation for Parkinson’s Research, with recognition from NBC, TIME, and Bloomberg. He
founded TEKNIKE, a New York-based creative consultancy, designing numerous commercial
typefaces, working with clients including MTV, Hulu, and Hermès. TEKNIKE focuses on creating
visually striking, conceptually meaningful identities by synthesizing novel ideas, versatile
storytelling, groundbreaking technologies, and popular culture to uncover narratives that
resonate and leave a lasting impact.
For more information, visit www.thomakikis.com and www.teknike.com.
Tiffany Apostolou is a New York-based digital product designer, illustrator, and independent
curator. Having lived and worked in Greece before returning to New York, Tiffany developed a
unique lens through which to see both the world and her work. Her background in architecture
and the arts deeply informs her creative approach. In product design, she leads with research,
strategy, and methodology; through illustration, she explores mental and emotional
landscapes—creating hand-drawn worlds where different cultures, time periods, and design
traditions comingle. Her work seeks to bring joy, reflection, and a touch of Mediterranean
charm to both mind and soul.
For more information, visit http://www.tiffanyapostolou.com/
About Hellenic Film Society
The Hellenic Film Society (USA), Inc., (HFS), is a 501(c)(3) non-profit organization dedicated to
promoting Greek cinema and sharing the richness of Greek films with American audiences.
Based in Astoria, NY, HFS presents an array of feature films, documentaries, and shorts by
Greek filmmakers and those of Greek descent, as well as works that highlight the cultures of
Greece and Cyprus.
HFS is known for its annual New York Greek Film Expo and its ongoing Always on Sunday
monthly film series, presented in collaboration with the Museum of the Moving Image.
Additionally, the organization partners with other prominent film festivals across the United
States, including the Chicago Greek Film Expo, the South Florida Greek Film Festival, and the
Atlanta Greek Film Expo.
For more information, to volunteer, or to support our mission, visit www.hellenicfilmsociety.org
or contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.
